Already in the umpteenth issue, I begin the editorial with the wish that the coronavirus crisis is

behind us. Unfortunately, this is not yet the case. However, not only us that have embarked on

an examination of the effects of this crisis on regional development. Therefore, in November,

a student conference entitled "Innovative approaches and strategic planning during the

pandemic" was held at the Masaryk Institute of Advanced Studies, at which students of several

Czech and foreign universities examined the positive impacts of the pandemic on innovation in

not only regional development. The best articles from this conference form the first part of this

current issue. In total, five of the approximately twenty contributions were included. The first

article you will find is Daniel Kv čala from Silesian University in Opava on the topic "How

Covid-19 Influenced Customer Buying Behaviour and Business Results of E-shops". This is

followed by an article by Lucie Heczkov  from the same university on the topic "Analysis of

an Inventory Management Model with Discounts". The third contribution is by Tatiana

Lekýrov  from the Masaryk Institute of Advanced Studies of the Czech Technical University

in Prague, entitled "Innovative Ways of Accomplishing Organizational Change via Large-Scale

Scrum". The fourth contribution was contributed by Nicole Pendezini and Luca Marcandalli

from the University of Bergamo on the topic "Open Innovation and Organizational Culture:

Global Companies Best Practice". The last contribution from the aforementioned conference is

the work of a student from Augsburg, Germany, Pascal Marquard, entitled "Global Trends in

Advertising Strategies in a Covid-19 Era: Evidence from China and Germany".