Články autora

The article refers to consumer, media environment and new technologies in marketing field. The key trends of their transformation at the present stage of development are revealed. Authors propose recommendations for marketing activities improvement, which make it possible to increase the efficiency of companies’ business results. It covers a justification of creation of a new marketing concept - MarketingNet which helps to meet modern challenges of the market. The authors have disclosed background, essence, features and principles of the proposed concept.