2019/01

Příloha ke stažení: 
The article presents a study to assess the impact of high-tech engineering on the development of the region's economy and its innovative potential, which gives an undoubted increase in its competitiveness. Based on the analysis of literary sources, a theoretical justification was given for increasing the re-gional competitiveness of the economy. Tools for regional support of high-tech engineering enterprises and a model of the organizational and economic mechanism of innovative development of the industry at the regional level were proposed. It was proved that the innovative development of high-tech engineering affects the improvement of the competitiveness of the region.
In article value of the innovative environment as factor of success of the Russian industrial enterprises activity is considered. Components of the innovative environment are the innovative capacity of the industrial enterprises and innovative climate. The directions of the state impact on formation of innovative climate are investigated: creation of innovative infrastructure, improvement of institutes of legal character, institutes of financial character. Influence on efficiency of the industrial enterprises of one of social character institutes – consumer loyalty is shown.
The article refers to consumer, media environment and new technologies in marketing field. The key trends of their transformation at the present stage of development are revealed. Authors propose recommendations for marketing activities improvement, which make it possible to increase the efficiency of companies’ business results. It covers a justification of creation of a new marketing concept - MarketingNet which helps to meet modern challenges of the market. The authors have disclosed background, essence, features and principles of the proposed concept.
There is considerable evidence that performance of any organization depends on people working in the organization. Based on summarizing the concept of the relationship between people management and organizational performance, the goal of the paper is to define main principles of managing people in public administration that allow any organization in public organization to achieve expected performance of the organization through achieving desired abilities, motivation and results of people working in the organization. Achieving the goal of the paper is based on the analysis of available scientific literature on people management and authors' knowledge, experience and research results.
The paper deals with the determination of types and contents of competencies and roles of managers in regional education. Specifically, it compares the most important roles and competencies of managers in regional education as presented in specialised literature with the results of a survey conducted by the author of this study among the students of Master´s degree study programme in Educational Management in the period 2017-2018. Based on the conducted survey, it is possible to determine more precisely which partial competencies a headmaster needs for a competent performance of his/her work position. That is connected with the possibility to target more precisely the professional development of this group of employees in regional education. The information obtained can also be used as a contribution to the development of a professional standard or of a generally acceptable competence model of a headmaster. That could be used to specify more precise selection criteria for educational managers and also to enable their further career development also outside of the sector of regional education.