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The aim of this paper is to compare customer purchasing behaviour and marketing activities and the results of selected e-shops offering different product categories in periods of 2019 and 2020. For this purpose, values such as number of visits, number of transactions, sales volume, and conversion rates of individual customers will be analysed. Furthermore, the total investment in online marketing communication and selected online marketing channels, as well as the impact of these channels on the overall performance of the e-shops, will also be analysed. Values such as cost per e-shop visit and customer acquisition, cost per transaction, investment-to-twist ratio, average number of purchases, and average order value will also be used for comparison. As a result, the author will provide insights into the real impact of the COVID-19 pandemic on customer buying behaviour, e-shop business results, and the performance of their online marketing channels.
This article deals with the theory of inventory management and sets it in the context of other methods of operational research, and it also emphasizes the importance of this theory for strategic decisions in enterprises and organizations. Next, based on a Master’s Thesis ‘Inventory Optimization of a Chosen Enterprise’ by the author, this article deals with the discount model, which is analysed from the theoretical point of view with an emphasis on the variable part of storage costs. The respective mathematical formulas are also derived to calculate the total costs. Moreover, the mathematical structure of the discount model is compared with that of the EOQ model, which was the first inventory management model proposed as early as 1915. Various examples are given to illustrate the discount model. Finally, the article discusses the advantages and disadvantages of the discount model and formulates recommendations.
The pandemic has disrupted the status quo companies around the world operated in before. The effective lever to achieve quick responsiveness to change and strategic advantage is the agile mindset based on pillars such as lean thinking, transparency, and empiricism. The problem of acquiring a selected agile framework to scaled contexts and its impact on one software organization lies at the core of this study. The study provides a strategy proposal based on a qualitative assessment of the situation to the researched firm. All the phases of qualitative assessment, including data gathering, were conducted virtually. An in-depth analysis of the data sources results in a SWOT matrix, which serves as a base for strategic planning. The strategy proposal synthetized strengths and weaknesses used in the scaled agile adoption. The study brings new innovative approaches from the fully virtual environment to agile practitioners and academia.
The main aim of this article is to present the modern approaches and best practices of transnational (global) companies in the field of open innovation and organizational cultures in their interrelationship and performance. The application of open innovation is not always an easy and immediate process; in fact, it often involves a change in the organizational culture of the company. Therefore, it is interesting to discover to what extent these two concepts of open innovation and organizational culture in their dynamic are correlated. The best-practice analysis of global companies is carried out, where open innovation models correlate with organizational cultures. The authors’ model of open innovation network is presented. The findings confirmed a positive association between innovative culture and the scope of open sources of innovation. The development of organizational culture and open innovation are interrelated in such a direction: both influenced on companies' successful results and increased brand awareness; collaboration and trust between members and partners are, perhaps, the most important features which unit organizational culture and open innovation. The systemic view on open innovation and the findings presented are beneficial not only to educational but business and research practice.
The aim of this article is to examine the impact of Covid-19 on marketing and advertising strategies in a global context, with particular references to China and Germany. To reveal the changes, the situation in marketing and advertising strategies within the international context before and during the pandemic is compared. The differences between traditional and digital marketing are analysed; the marketing techniques to boost marketing strategies are revealed; the peculiarities and future trends in the advertising strategies of both countries are discussed. We discovered that in the last decade companies, advertising agencies and marketers of both countries have spent a lot on digital advertising, year by year increasing investments and expenditures. It was concluded that digital marketing and digital channels are the best way to reach customers, especially in a time of the Covid-19 era. Despite the immediate drop in advertising spending, especially at the beginning of the coronavirus pandemic (15% decline in China and 8 % in Germany), trends towards the development of digital advertising will continue in post-crisis recovery.
Based on the authors’ scientific cooperation, research results, and teaching experience, the goal of the article is to analyze examples of development and support of higher education in the Pilsen region. The University of West Bohemia in Plzen is the only public higher education institution in the Pilsen Region. In the years 2017 -2022, two ESF projects were realized and one of its activities is focused on "Improving Educational Activities and Modern Educational Trends" and on the subsequent implementation and reflection of student education with new teaching methods. The aim of the project is a comprehensive system of interconnection of the education of academic staff in the area of increasing pedagogical competencies with the introduction of new teaching methods into practice and taking into account the extension of pedagogical competencies within the framework of the career order the evaluation of the quality of teaching in full time and part-time study programs as the part of the key criteria for university evaluation. The results show one example of approaches to survey this problem.
Human capital is the cornerstone of any organization, including elementary schools. The role of pedagogical staff is not only to educate and educate pupils, but also to communicate with their legal representatives, with their parents. Currently, the methods and form of communication and its effectiveness are changing. This study focuses on the development of employees of a selected primary school in the South Moravian Region in communication competence with pupils  parents. The questionnaire survey took place in the period September- December 2021 and was attended by 39 teachers. More than 70% of respondents consider their communication skills to be very good, but at the same time more than 80% of respondents say they would welcome an improvement in their skills in this area. The results of the survey show that there is no difference between the length of practice and the need for further development of competence in the field of communication with parents.
Current "performance-oriented" management practice cannot see day-to-day management issues in a broader context. In many organizations, there can be seen an obvious worry or unwillingness of many managers to apply combinations of different leadership styles to deal with both the unique and routine management challenges of the organization and its people. The article aims to discuss management skills and leadership styles important for the success of managers and to provide an opportunity to better understand the need for systematic learning and development to achieve desired changes in managers’ attitudes and behavior. The article is based on the analysis of scientific texts related to the behaviors and actions of managers and also on personal experience and observation of management practice. The article presents general theoretical and practical management and leadership concepts in both traditional and nontraditional contexts.
Co-teaching, i.e. the joint action of multiple educators in a classroom team or adult education, has many models. These strategies define the involvement of individual educators in teaching and point to the possibilities for guiding teaching. In practice, co-teaching can be encountered at all levels of the educational system. Co-teaching is applied in the Czech Republic in regional education, in tertiary education and its potential is also in continuing adult education. The text of the study first introduces the basic strategies of co-teaching and then discusses examples of the application of co-teaching in regional education in the Czech Republic and the possibilities of its use in initial (here tertiary) and continuing adult education, focusing on the group of (future) teachers as key elements of the educational system. The text deals exclusively with the application of the traditional form of co-teaching in face-to-face teaching.
Based on the authors’ scientific cooperation, research results and teaching experience, the goal of the article is to analyse views on inclusion of new trends in human resources in teaching, to assess the nature of the novelty, whether it is a modern trend or a practical and long-term useful tool, diagnose the nature of the news and characterized new or changed roles of human resources at present in the Czech Republic and compare different approaches and practices in human resource management activities. The aim of the article is to present the main findings of the authors' semi structured interview survey on new trends in human resource management in selected organizations in Czech Republic and define the current challenges in HRM practice. The survey by semi structured standardized interviews was conducted during the years 2020 - 2022. The respondents were personnel managers of selected organisations in public and private sector. The relevant data were obtained from 32 personnel managers. The research questions are concentrated on present opinions on changes in HRM methods in private and public sector in the time of covid pandemic situation. The results show that in surveyed organisation are many changes in HRM processes which must be implemented in teaching HRM at universities.