VYUŽÍVÁNÍ SOCIÁLNÍCH SÍTÍ MÍSTNÍMI SAMOSPRÁVAMI: GEOGRAFICKÝ KONTEXT

This paper aims to map the use of two social networks (Facebook, Instagram) within the municipalities of the Pilsen and Karlovy Vary regions. On the example of 635 municipalities we verify whether Facebook is the dominantly used social network, how the activity on these media spreads among these municipalities, what are the priority purposes for using this form of communication, but also what territorial and structural differences in use are size or age index of the municipality. Thanks to our own in-depth data collection from both social networks and the aggregation of usage efficiency indices, we mainly find differences in usage between large and small municipalities and also a thematic focus on basic information of the community and promotion of local cultural events. There is also a significant impact of randomness combined with the systematic and strategic use of these social media.