CORPORATE SOCIAL RESPONSIBILITY AS A TOOL FOR MOTIVATING PRIMARY SCHOOL STAFF IN SOUTH MORAVIAN REGION

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Abstrakt: 
The role of human capital in every organization, including schools, is unquestionable. To exploit employees’ full potential, it is crucial to properly design a motivation system. The present paper focuses on corporate social responsibility (CSR) activities as tools for motivating the staff of selected primary schools in the South Moravian Region. The questionnaire survey took place in 2020 and was attended by 230 teachers from 24 schools. Most respondents (91 %) consider setting the school’s goals jointly with respect to all staff’s needs as the strongest motivator to perform well, this, however, occurring sporadically in the practice of schools (14 %). The survey results show that knowledge of the CSR concept and the use of its motivation instruments among primary school teachers depend on the size of the school.