Články autora

Internal communication channels and public relations are rich sources of the right information for the employees of the organization. Optimal design and use of the internal communication system along with the pursuit of the corporate social responsibility agenda contribute to improving the company’s human capital management. The present paper focuses on the perception of the role of in-house communication and the use of PR tools to strengthen the human capital and mitigate staff turnover. The questionnaire survey administered in various organizations in the two selected regions of the Czech Republic yielded a total of 164 responses, the outcomes allowing to cover the applicability of particular communication tools towards employees and job seekers.