Already in the umpteenth issue, I begin the editorial with the wish that the coronavirus crisis is
behind us. Unfortunately, this is not yet the case. However, not only us that have embarked on
an examination of the effects of this crisis on regional development. Therefore, in November,
a student conference entitled "Innovative approaches and strategic planning during the
pandemic" was held at the Masaryk Institute of Advanced Studies, at which students of several
Czech and foreign universities examined the positive impacts of the pandemic on innovation in
not only regional development. The best articles from this conference form the first part of this
current issue. In total, five of the approximately twenty contributions were included. The first
article you will find is Daniel Kv čala from Silesian University in Opava on the topic "How
Covid-19 Influenced Customer Buying Behaviour and Business Results of E-shops". This is
followed by an article by Lucie Heczkov from the same university on the topic "Analysis of
an Inventory Management Model with Discounts". The third contribution is by Tatiana
Lekýrov from the Masaryk Institute of Advanced Studies of the Czech Technical University
in Prague, entitled "Innovative Ways of Accomplishing Organizational Change via Large-Scale
Scrum". The fourth contribution was contributed by Nicole Pendezini and Luca Marcandalli
from the University of Bergamo on the topic "Open Innovation and Organizational Culture:
Global Companies Best Practice". The last contribution from the aforementioned conference is
the work of a student from Augsburg, Germany, Pascal Marquard, entitled "Global Trends in
Advertising Strategies in a Covid-19 Era: Evidence from China and Germany".